<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Investigating the Role of Perceived Brand Quality and Normative Influence on Prestige Branded Apparel Purchase Intention of Youths in Malaysia"^^ . "Luxury or prestige brands have been bought by consumers for various reasons such as to project status or to\r\nproject an identity. The aim of this study is to investigate the relationship between perceived quality of prestige\r\nbrands and apparel purchase intention. Additionally, the relationship between normative influence and apparel\r\npurchase intention is also investigated. The focus of the study is on the effects of the constructs stated on\r\npurchase intention among youths in Malaysia. The study specifically focuses on youths in Malaysia due to the\r\nfact that Malaysia is considered a demographically young nation with 60 percent of the population under the\r\nage of 30 and having a population where the median age is 28. Questionnaires were distributed using a\r\nconvenient sampling method to students from a local university. Descriptive analysis was done on the data\r\ncollected and the stated constructs were tested on reliability and validity. The relationship between the\r\nconstructs was then tested using structural equation modeling. Findings of the study indicated that the perceived\r\nquality of prestige brands and normative influence have a positive relationship with apparel purchase intention\r\nbehavior among youths in Malaysia. The study provides insights to apparel retailers on the role of perceived\r\nquality of prestige brands and normative roles towards apparel purchase intention. [abstract by authors]"^^ . "2015" . "1" . "2" . . "Open University Malaysia (OUM)"^^ . . . "OUM International Journal of Business and Management"^^ . . . "2462134X" . . . . . . . . . . . . . . . . ""^^ . "Sofiah Abd. Rahman"^^ . " Sofiah Abd. Rahman"^^ . . ""^^ . "Jeannot Abdul Karim "^^ . " Jeannot Abdul Karim "^^ . . ""^^ . "Lew Sue Ling "^^ . " Lew Sue Ling "^^ . . ""^^ . "Shishi Kumar Piaralal"^^ . " Shishi Kumar Piaralal"^^ . . "Open University Malaysia (OUM)"^^ . . . "Universiti Teknologi MARA (UiTM)"^^ . . . . . . "HTML Summary of #1061 \n\nInvestigating the Role of Perceived Brand Quality and Normative Influence on Prestige Branded Apparel Purchase Intention of Youths in Malaysia\n\n" . "text/html" . . . "HB615 Entrepreneurship"@en . .